Web Survey Bibliography
As Software as a Service (SaaS) matures into an accepted business model, it is changing the way people buy and use software. New software applications are emerging that are more efficient, easier to purchase, and often easier to use than traditional desktop tools. The collaborative nature of MR work, the prevalence of distributed teams, and the need for specialized applications for collecting and analyzing data are just some of the factors that make market research particularly well suited for web-based software. In this presentation, we’ll look at how SaaS is different from traditional software and why it’s an important development that market researchers must take into account as they make decisions about technology.
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Web survey bibliography - CASRO 14th Annual Technology Conference (7)
- Avoiding the ‘Hang ups’ - Understanding Mobile Phone Self-completion Surveys ; 2009; Johnson, A. J.
- The Impact of Technology on Research Quality; 2009; Milla, P.
- Respondent Technology Preferences; 2009; Miller, C.
- Getting In Line with Online: Making Sense of Chat-based Focus Groups, Ethnogrophies, Blogs, and More; 2009; Longo, J.
- Leading Respondents from Social Networks to Surveys; 2009; Chadwick, S.
- Importance of SaaS to Market Researchers; 2009; DeNitto, M. J.
- Where We Are and Where We Might Be Going; 2009; Macer, T., Molloy, P.